Ruby Inside accepts advertising enquiries. We like to handle advertising personally, one-to-one, to maintain a high standard. To discuss in depth, contact Peter Cooper at rubyinside -at- peterc.org or read on for some background information.

Before You Begin..

The best page to read to learn about what Ruby Inside is in particular is our About page. There you'll learn about the team, Ruby Inside's history, and so forth.

What?

Ruby Inside is the largest online news destination for Ruby and Rails developers. It has over 16,000 subscribers and has been in operation since May 2006. Its current sponsors include nearly all of the biggest companies (and some of the best smaller ones!) in the Ruby and Rails industries - including FiveRuns, New Relic, Atlantic Dominion Solutions, PeepCode, BrightBox and Morph.

Ruby Inside has approximately 1000 posts (as of November 2008) and from its 17,000 subscribers about 11,000 feed exposures per day are achieved (not every reader reads every single item). Approximately 110-120,000 pageviews are achieved per month on the main site at http://www.rubyinside.com/

Sidebar Sponsorship

Sidebar sponsorship opportunities are available at $250 per month on a month by month basis, or $200 per month for a 3 month minimum commitment (so $600 for 3 months), dependent on availability. Your sidebar sponsorship appears on all Ruby Inside pageviews - currently approximately 110-120k per month (so approximately $2 CPM).

For the first week of your sponsorship, your banner will appear at the top of the sponsor list as a courtesy. You can request to change your graphic at any time (during a promotion, perhaps, or just to shake things up a bit) and we will try to place you at the top temporarily if you're doing a promotion or otherwise require it. Dimensions are 310 x 90 at the current time - PNG, JPEG or GIF are acceptable, although we typically optimize any graphics we are sent so that your image loads faster. If you can't supply a graphic to specification, it's not a problem - we can create an ad for you or adjust what you already have.

Post Footer Sponsorship

"Post footer" sponsorships are available at $50 each or $40 each for 3 or more ordered at a time (£30 and £25 respectively). This gets your message into the footer of a post, and it'll stay on that post for the long-term. The added advantage of this technique is that all 17,000 feed subscribers will see the message in the post, so it's a great way to target regular subscribers. This is essentially an exclusive option that works out at about $2.94 CPM to a highly targeted audience.

Feed Subscriber Numbers Since Launch (from FeedBurner)

From May 2006 to April 2008 (current numbers - in November 2008 - are approx 16,000 at weekends, 17,000 on weekdays).

RubyInside.com Site Statistics (Jan 28, 2008 - April 11, 2008)

RubyInside.com Site Statistics (April 2007 - January 2008)