Ruby Inside Advertising / Sponsorship Opportunities : Ruby Inside

Ruby Inside Advertising / Sponsorship Opportunities

Ruby Inside is proud to provide advertising for a range of top Ruby and Rails related companies. All of our advertising opportunities (except job ads) are represented by James Avery of RubyRow, but you can e-mail Ruby Inside's editor, Peter Cooper, at rubyinside -at- peterc.org to ask questions or make an introduction. Alternatively, read on for some background information to help you make a decision.

Ruby Inside...

is the largest news destination for Ruby and Rails developers.
has approximately 22,000 feed / RSS subscribers
was founded in May 2006
has just over 1042 posts (as of December 22, 2010)
serves between 155-215,000 pageviews per month(examples: Oct 2009 - 214543 pageviews, Nov 2009 - 195641 pageviews, Dec 2009 - 240971 pageviews)
has a sister site, Rails Inside, with approximately 5600 subscribers. Currently our advertising covers both sites at once with Rails Inside adding an extra 20-50k pageviews to the mix!

If you're not already a reader, you can find more information on our About page. There you'll learn about the people involved, the site's history, etc.

Option 1: Primary (Sidebar) Sponsorship

The most common form of advertising on Ruby Inside is the sidebar sponsorship. This takes the form of a 125x125 graphic that can go to whatever URL you like for which a fixed monthly fee is charged. These ads are shown on all pageviews but are rotated within the ad block. Contact us for pricing and availability info.

Option 2: Post Footer Sponsorships

"Post footer" sponsorships are available at $50 each, putting your message into the footer of a post (you can state a preference for the sort of post, if you like), and it'll stay on that post for the long-term. The added advantage of this technique is that all 22,000 feed subscribers will see the message in the post, so it's a great way to target regular subscribers. This is essentially an exclusive option that works out at about $2 CPM (or $4 CPM based on historically measured average exposure to feed items) for a highly targeted audience.

Note: These are not pure SEO options as all links are "nofollow"ed for Google's convenience. Our advertising is all about targeting readers and visitors to Ruby Inside and readers of its feed.

Or.. have a position to fill? Try our jobs board.

Our jobs board costs $249 for an ad covering 60 days. Your ad will also be mentioned in posts on our blogs. Currently this service is only open to US-based companies. All companies (including non-US ones) can, however, get in touch with us for a more tailored service.

Current and previous ads are for varying companies such as Scribd, TechCrunch, Radical Designs, National Events Company, and ASmallWorld.

Pageview Statistics (from June 2009 through end of November 2009)

Feed Subscriber Numbers Since Launch (from FeedBurner)

Subscriber Graph

From May 2006 to April 2008 (current numbers - in December 2009 - are approx 21,000 at weekends, 22,000 on weekdays - but FeedBurner has eaten our data for before January 2009 so this graph is all we have for the history!)